The Importance of Your Business Domain Name

The domain name is a unique name that identifies your website location. For example, is the domain name for this website. The domain name serves as an address that will direct visitors to your site when they click on a link or type your domain into a browser address bar. Your domain name can be anything, although most companies use their business name or use a domain name that is descriptive to the products and services provided.

Domain Names

Creating a domain name is the first decision when starting a new website and is an extremely important step. The domain name may eventually be used everywhere, such as on business cards, email addresses, marketing materials, and more. In addition, your domain name will be one of the many factors considered by search engines when ranking a specific website page. Both Google and Bing will take your domain name into consideration when determining where your website appears in search results.

In addition, the power of your domain name can build up over time. The phenomenon is known as “Domain Authority” and it increases as you collect links to your website and interest grows for your online presence. It can take several months to several years to build a strong domain authority, and there is a lot of work that goes into increasing your score.

Because your domain name is the root of your online presence and can eventually become the anchor of many of your marketing efforts, it is important to get it right the first time. Websites Done Easy makes this easy for you, and will help you every step of the way by crafting domain name ideas that may include an industry keyword and are easy to remember, searching for domain availability on the registrars, and registering the proper suffix(ex) for your business type such as .COM, .NET, .ORG.