Search Engine Optimization (SEO) is a series of methods that are used to increase the quality of a website in the eyes of search engines. The end goal of SEO is to get a website ranked higher for searches, having it appear near the top of search results, thereby maximizing the number of visitors.
Many website design agencies are not very knowledgeable in the process of SEO, and as a result many websites are designed without paying much attention to SEO or search performance. It is only later, after a website has gone live, when most businesses begin to focus on SEO as they start to realize the importance of improved search rankings.
We believe that SEO should not be an afterthought! SEO should be a fundamental component of your website, included from the very first day your website planning begins. Successful SEO depends on many factors, some of which are impossible or very difficult to change after a website structure is in place. Structural factors such as the amount of code on each page, where elements are located, the domain name, the URL contents, if your site is mobile friendly or not, etc. These are all relevant aspects of the initial website build planning. If these are ignored during your website build or if critical SEO mistakes are made during the initial stages, your search engine ranking will suffer and you will lose potential customers.
At Websites Done Easy, we integrate intelligent SEO into your website from the ground up. We make it easier for search engines to read your website and help them determine the purpose of your site and the message your business is trying to convey. From streamlined code that loads fast, to intelligent and mobile-friendly responsive layouts, and industry relevant SEO keyword analysis and selection for page titles, SEO is at the forefront and built into the foundation of all websites we create for our clients. This proper SEO planning, from the very start of your website project, saves you valuable time and money and will provide a better user experience to new visitors, leading to increased sales.